If you run a small service business and want CRM, email, automation and invoicing in one account, Keap starts at $320 a month or $3,195 a year, checked November 10, 2026. The annual option asks for the larger payment at once but works out to $266.25 a month.
Before paying, count your contacts, confirm that two included users are enough, estimate text and voice usage, and save the live checkout quote for your contact tier. Treat implementation, payment-processing fees, extra users, taxes and messaging as separate costs.
Keap may fit a small service business that wants CRM, email marketing, automation, appointments, invoices, payments and reporting together. It is not a web-hosting account, and its contact-based pricing can become a bigger commitment as your list grows.
Key takeaways
- Keap’s starting price is $320 monthly or $3,195 annually, checked November 10, 2026.
- Two user licenses are included, while each additional user costs $39 per month.
- Contact tiers affect the quote, so enter your current list size and expected growth before paying.
- The no-card free trial allows 25 emails but excludes payment processing and text messaging.
- Confirm implementation, contract length, cancellation timing, guarantee exclusions and renewal terms in writing.
What does Keap cost for a small business?
If you are pricing Keap for a small business, start with the full first-year commitment rather than the monthly headline. Keap lists one all-in-one platform at $320 per month or $3,195 per year, checked November 10, 2026. Divided across 12 months, the annual option equals $266.25 a month, but the charge is $3,195 upfront. Both options renew at the then-current price.
The platform includes two user licenses, plus CRM, email marketing, automation, landing pages, appointments, invoicing, payments, reporting, integrations and support. The exact software amount changes with contact volume, because Keap prices contacts in tiers rather than as one unlimited allowance.
To see what the first year looks like, take an earlier Keap configuration of 1,500 contacts and two users. Monthly billing would total $3,840 for 12 months, while annual billing would total $3,195 upfront. If the $500 implementation package applies, those first-year totals become $4,340 monthly-billed or $3,695 annual-billed.
Those examples leave out taxes, extra contacts, extra users, higher text tiers, overages and payment-processing charges. Before you buy, enter your contact count in Keap’s live pricing selector and save the checkout quote.
See Keap’s current plans and prices.
How do Keap’s contact and user limits affect growth?
Your contact count is the first number to settle, because the price rises by contact tier. Count your current contacts, then estimate how fast the list may grow from forms, appointments, imports and new campaigns. Ask Keap for the quote that matches both the current list and the list you expect to have. Because Keap renews at the then-current price, confirm the renewal quote for that tier before you pay.
Two user licenses are included. That suits an owner and one team member, but it gets tight when sales, support, marketing or administrative staff each need their own login. Confirm the minimum seat count with Keap before purchase, especially if checkout does not make the seat requirement clear.
Keap’s earlier CRM Buyers Guide lists Pro with 1,500 contacts and two users, Max with 2,500 contacts and three users, and Max Classic as an advanced edition. The current pricing page no longer splits the offer into those plans, so rely on the live contact selector and your purchase agreement.
An extra user costs $39 per month, or $468 across 12 months, although Keap does not publish a separate annual seat price. The practical question is whether every person needs an individual login or whether two included users cover the work without sharing credentials. Prices checked November 10, 2026.
Should you choose monthly or annual Keap billing?
Monthly billing keeps the upfront payment lower, but at $320 each month it comes to $3,840 across 12 months, before implementation, taxes, add-ons, payment processing or usage charges. Annual billing takes $3,195 upfront and averages $266.25 a month. Prices checked November 10, 2026.
Annual billing saves $645 compared with twelve monthly payments, before other charges. The tradeoff is cash flow and commitment: Keap’s pricing page states that an annual contract can carry a $299 early-termination fee if you cancel before the one-year term ends.
Monthly billing is not a free exit either. The standard terms describe a six-month initial minimum subscription period, followed by month-to-month renewal unless another agreement applies. Read the purchase agreement for the term attached to your account, particularly if a sales representative offers different terms.
Your choice depends on how settled your contact count, workflows and cash flow are. Monthly billing gives you a smaller first payment while you confirm the platform fits. Annual billing costs less at the displayed rate but puts more money at risk if the setup does not match your needs.
The $500 implementation package, if it applies to your account, is separate from the software charge and is shown as a one-time investment. Ask Keap whether it is mandatory for the account you select and whether it renews or stays a one-time charge.
What do extra users, contacts, texts and phone numbers cost?
Before you compare Keap with another CRM, separate the recurring platform bill from the usage layers. One extra user costs $39 per month. Contact growth changes the platform quote, so a list that expands a lot can raise the software bill even if your team stays the same size. Prices checked November 10, 2026.
The first text tier is included with 500 messages and 100 voice minutes. Higher tiers are $24 per month for 1,000 messages and 300 minutes, $39 per month for 2,500 messages and 500 minutes, $79 per month for 5,000 messages and 800 minutes, $139 per month for 10,000 messages and 1,000 minutes, and $279 per month for 25,000 messages and 2,000 minutes.
Text overages cost $0.015 per message, and voice overages cost $0.01 per minute. Keap also lists an optional 500-text add-on at $6 per month and a local phone number at $10 per month. Text marketing is limited to US users, and the toll-free number is included.
To choose a tier, estimate a normal month of appointment reminders, sales follow-ups, broadcasts, replies and voice calls. Keep carrier and SHAFT restrictions in mind, because permitted messaging content affects whether a campaign can be sent.
Keap Pay adds its own transaction costs. Its July 1, 2026 agreement lists 2.99% plus $0.30 per card transaction, an ACH rate of 1% with a cap that the agreement prints unclearly, plus $0.30, a $0.15 standard ACH payout fee, a $0.50 account-updater fee, a $0.30 refund fee, a $15 ACH return fee and a $15 chargeback fee. Confirm the payment terms that apply to you before using Keap for customer payments.
What should you prepare before paying for implementation or migration?
Prepare a clean contact export, a list of team members who need logins and a map of the campaigns and automations you want to move. Also list the email templates, landing pages, web forms, sales pipelines, payment steps, phone needs and domain names involved.
Keap’s implementation page displays a $500 one-time investment, with $1,500 crossed out. The package covers business mapping, two automations, data import, migration services, up to 15 hours and strategy calls. Confirm the price, whether it is mandatory for your account and whether it is one time or subject to renewal. Prices checked November 10, 2026.
Keap migrates from a clean CSV or Excel file, and implementation can recreate email templates, landing pages, web forms, automations and sales pipelines. That is a business-system migration, not a WordPress hosting migration. If your website is moving too, keep the site files, database, DNS, mailboxes and backups under a separate plan. Before you switch hosting, follow the steps to move a WordPress site to a new host.
Email sending and some landing-page, pop-up and form features require domain verification. DKIM and DMARC authentication affect whether Keap can send from your domain, so identify the person who controls DNS before implementation begins.
Keep the old CRM, email service, payment account and website setup running until the new account has passed each of these checks.
If a migration fails, pause the new workflow, preserve the original export, correct the mapping and rerun a limited test before sending to the full list.
How do Keap’s trial, guarantee, cancellation and renewal terms work?
Keap offers a free trial without requiring a credit card. The trial allows up to 25 emails, requires DKIM authentication before sending, and excludes payment processing and sending or receiving texts. Keap's free-trial page lists the trial at 14 days; confirm whether it converts to paid service automatically.
The trial is separate from paid service and from Keap’s 90-day money-back guarantee. Keap advertises the guarantee as applying within 90 days of purchase, so request the written terms before paying. Ask how the guarantee treats implementation, annual prepayment, add-ons, taxes and payment-processing fees.
The standard terms set a six-month initial minimum subscription period unless another agreement applies, after which the account renews month to month. An annual agreement can carry a $299 early-termination fee if cancelled before the one-year term ends. Prices checked November 10, 2026.
Cancellation must be started at least 10 days before the next invoice date. It begins in the app and requires a phone conversation with a Customer Success Manager or customer-service representative. Save the request, the conversation date and any confirmation so the timing is clear.
Keap’s status page showed Keap, authentication, email, forms, contacts, automation, APIs, payments and related services as operational on November 10, 2026. That is a status report for one point in time, not a promise of uninterrupted service. If availability matters to your contract, ask Keap for the applicable uptime or service-credit terms before you buy.
What are Keap’s limits, and what should you compare next?
Keap fits a business that wants CRM, email marketing, automation, appointments, invoices, payments and reporting in one platform and can carry a recurring bill tied to contacts and users. The main tradeoff is that the starting price is already substantial, while implementation, messaging, payment processing and growing contact tiers can add to it. Prices checked November 10, 2026.
The free trial is useful for checking basic setup, domain authentication and a small email test. It does not test payment processing or text campaigns, because those features are excluded, and 25 emails may be too few for a larger evaluation.
Keap’s acceptable-use rules prohibit spam, unlawful marketing, scraping, malicious code, unauthorized access, harmful content and conduct that overloads the service. If your business depends on a particular message type, confirm it is allowed before you build the campaign.
For a closer product fit, read the Keap Review: CRM and Email Automation for Small Business, Costs and Limits. If you are weighing the recurring commitment against another major CRM, use Keap vs HubSpot: Which CRM Fits a Small Service Business. If you need a permanent free account, compare the published free-tier terms of another CRM rather than treating Keap’s trial as an ongoing no-cost plan.
When you are ready to run your own numbers, see Keap’s current plans and prices.
Frequently asked questions
How much does Keap cost?
Keap lists $320 per month or $3,195 per year, checked November 10, 2026. The final amount can rise with contact volume, extra users, implementation, messaging, payment processing, taxes and other services.
How much does a CRM cost per month?
CRM pricing varies by contacts, users, email volume, automation, messaging and payment features. Keap’s starting price is $320 per month for its all-in-one platform, with the exact quote changing by contact count and selected services.
Which CRM is the cheapest?
No single CRM is cheapest for everyone. Compare the full recurring cost for the contacts, users, automation, migration, messaging and payment features your business actually needs.
Is there a 100% free CRM?
Keap advertises a no-card free trial, not a permanent fully featured free account. The trial allows 25 emails and excludes payment processing and text messaging, so a business that needs ongoing free access should compare another provider’s published free tier.
How much does an extra Keap user cost?
An extra user costs $39 per month, or $468 across 12 months. Two user licenses are included with the platform, and Keap does not publish a separate annual seat price.
Does Keap require a long contract?
The standard terms set a six-month initial minimum subscription period, then month-to-month renewal, unless another agreement applies. An annual agreement can carry a $299 early-termination fee if cancelled before the one-year term ends.
Does Keap charge for implementation?
Keap’s implementation page displays a $500 one-time investment, with $1,500 crossed out. Ask whether it is mandatory for your account and whether it renews, then confirm the price in writing.
Does Keap have a free trial?
Yes, Keap offers a free trial with no credit card required. It allows up to 25 emails and excludes payment processing and text messaging, and it lasts 14 days.
How do you cancel Keap?
Start the cancellation in the app at least 10 days before the next invoice date. The process requires a phone conversation with a Customer Success Manager or customer-service representative, so save the confirmation.
Glossary
Find more reviews and guides on Even Reviews. Spotted something to correct? Contact us and include the page title.
